Right Product
Create optimized product specifications
Defining the right product
The right product is one that precisely meets the customer wants and needs. Creating unnecessary features increases development time and cost, decreasing ROI and narrowing the window of opportunity. Leaving out critical features leads to a less desirable product; decreasing achievable sales price and sales volumes. Both missing and unnecessary product features negatively impact revenue and profits.
Our solution
We provide our clients with a proven methodology for creating optimized, customer-validated product specifications:
- Engage the right people in the customer's organization
- Develop questions that get to the heart of what the customer values
- Gather prioritized wants and needs for the product
- Translate customer requirements into achievable product specs
- Align specs with internal capabilities and benchmarking results of key competitors
- Get customers and team to validate what is going to be built
See also: Right Customer | Right Time
Related training services: Optimized Product Definition | Portfolio Management